Yes, and one where farmers are the active participants and very much co-drivers in this kind of change.
You also took some time to make comments about the major problems associated with use of nitrogen fertilizer. We certainly are acquainted with Fertilizer Canada. They have been a regular witness before our committee and much has been made about their 4R certification program. I would agree with them that it has led to significant improvements. What I'm concerned about is whether there is too much industry-led research out there vis-à-vis public research into this area.
One of the struggles you have when trying to explain this paradigm shift is that farmers might be comfortable with the way things are being done now. They know how to apply their fertilizer. They know approximately the yields they will get.
What are some of the struggles we have in trying to show them that alternative methods in fact can have these improvements?