As for reducing inputs, the key is giving people alternatives. That's why it's so important to not just ask people to use less of something but to also show them how to use crop rotations, biological soil, nitrogen fixation, intercropping, cover crops and a whole suite of enhanced management techniques so that they can maintain the same output while using fewer and fewer inputs. That's where these agro-environmental programs could help to do the research, demonstrate, and then incentivize and make these practices common in the countryside.
On June 1st, 2021. See this statement in context.