We are farmer-led. Our whole program is developed from the farmer's perspective. I'm trained as a business person, and I think first and foremost what ALUS attempts to do is to make sure that a significant amount of the value that that farmer creates stays with the farmer. As we've seen in the past, with carbon in particular around the world, so much of the money has disappeared into verification and trading, and all those sorts of things. The money went to Bay Street rather than downtown main street in Tillsonburg, for instance. I would hate to see that.
I think it is important to recognize that this is a unique role—the one I'm talking about—that only farmers can play. When farmers participate in this marketplace it can be much more rewarding than a single-dimension solution, like just paying for one dimension of their work.
Again, I stand for finding value for the farmer. Our new acre project provides a transactional vehicle so that corporations can see their outcomes performed by farmers on the landscape in a way that provides for shared value for the farmer and for the corporation. Ultimately, we hope they all have an epiphany like you had, that by doing activities like this they'll have more pollinators on their land and they'll have bigger crop yields and better fruit.