Yes, absolutely. We've been going to great lengths to make sure that we can measure it so that we can set goals to reduce it.
As Duane mentioned in his comments, we already have a footprint that is 50% of the world average. Our producers, in partnership with veterinarians, nutritionists and researchers who keep on driving it forward, are certainly focused on that reduction of the greenhouse gas emissions.
Also, on the other side of the ledger is this amazing store of carbon. I think it wasn't fully appreciated previously how stable it is and also that there's the opportunity to increase the carbon sequestration in those grasslands through very targeted grazing management practices. I think lots of people have really heard about the emissions side of beef production, but they really haven't heard about this other side. We need to make sure that we're understanding it as a whole picture.