If I can look back to my history, when our company was first founded, the government came out with what they called environmental farm plans. As part of that, there was an incentive for farmers to utilize GPS equipment, variable rate application equipment and private consultants to help them with their 4R program. Farmers were very concerned at the beginning about providing this type of information to government, but once they got over those fears, they overwhelmingly used that program.
That is the foundation of technology on the farm, specifically in western Canada. I see the digitalization no differently. As farmers move from precision agriculture to digital—and digital is the use of data to help make decisions—I think that the government could use a similar playbook to what they had with the environmental farm plans years ago.