It depends on how you look at it. One, the investment on the farm, to be able to digitalize that, to get that data so that data is verifiable, is critical and Canada can play a huge role in that.
The question is that our friends south of the border are essentially using crop insurance as a way to incentivize farmers to implement those practices.
Does government have a role to play? Possibly. If you want to speed up the digitalization at the farm level, it could. The other side of it is to not get in the road of a transaction between a farmer and a corporate client to create value, because they'll make those investments on their own.