I don't believe so. In the work that we've done in analyzing the success of the code in the U.K., consumer pricing went down. We're looking at 3% to 5% food inflation in Canada. In the U.K. they're looking at below 1%.
What happens is that there's a cultural transition where you look from farm gate to shelf collectively and collaboratively to identify efficiencies that can be had and can be translated into cost benefits for the consumer. If we have to continue to pay these outrageous fees to the retailers, then unfortunately those are the sorts of things that do eventually get passed on to the consumer. We just cannot absorb those cost increases any longer.