The key to success is that you definitely do not take part in marketing. You have to let people do their own marketing, which promotes the distinctive features of their products.
I would add that we'll never be big enough to maintain stock and operate in markets involving major distributors that can easily trigger price wars that we will lose. It's pointless to venture into those areas.
Being just a service provider is enough to increase abattoir capacity in the regions, and that ensures that the project will continue.