Yes. I think trust is a very important component. As an industry, this isn't something that is fixed by the manufacturers or the retailers exclusively; this is an opportunity for us to collectively put some energy behind it.
Again, the grocery code of conduct is a big step forward. It shows the unification of the industry with regard to fair practice, transparency and fair dealing. I think it starts to signal to the consumers that the industry is intent on working to try to drive forward very succinctly a change in perception.
We are challenged a bit as we speak, with systemic global and geopolitical issues putting a lot of pressure on our business. I believe these too shall pass. I think as we continue to work as an industry to find solutions, versus pointing fingers at each other, we will start to see an element of trust start to reintegrate back into our industry.