Yes, thank you for that.
I also note, based on publicly available information, that you've also raised shareholder quarterly dividend payments by 11%. This leads me to sort of say, okay, as a large corporation in Canada, you're generating significant profits and you're increasing dividend payments for your shareholders, which is fine, but again, I'm interested in how we can make life easier for the average Canadian family that is struggling to purchase their basket of goods at the grocery store. Is there anything else—I know you're priding yourself on being a good corporate citizen—that you can do?
I'm not here to paint corporations as monsters or anything. I'm really taking at face value the things you're saying. I'm just interested in how Loblaw, in a time of crisis that the country has gone through, can be really helping Canadians pay for their groceries. Is there anything else Loblaw is prepared to do, other than freezing the prices of the No Name brand? It's a good step, but I think the prices might have been frozen at a fairly high level, as far as I can tell, just given the time.