As livestock sectors, there are not many of us. There are five or six. We all sit in the same room very frequently.
When it comes to traceability, we all work and pull together about regulations and, to a certain extent, around technology. This is identifying animals for the purpose of traceability, because traceability is about identifying the animals, identifying the places and then identifying when the animals go to places and tracking that so that you can move backwards and understand who and what may be involved if there is a disease outbreak.
From a technology perspective, our trace system is blockchain-based, and we built it for ourselves. We'd be the first industry in the livestock sector to bring it in at that scale. There have been lots of pilot projects.
We are certainly open to sharing that experience with anybody who is interested in exploring it, but we don't want to.... I don't want to call it stealing market share and we're not all competing in a traceability database space, but....
We'll do it. The great thing about being a quiet eco-conscious industry—I won't call us small, as that's my least favourite word in the world—is that it's a great testing ground for how successful this might be in a regulated space.
In terms of ID, what I think you were talking about was the RFID technology that identifies the animal, which is a pillar of that. We use RFID technology. It's still slow if you want to have traceability reporting move quickly and efficiently and reduce the administrative burden on stakeholders in doing the reporting.
Our AI tools started with using facial recognition of livestock as the form of ID so that you could capture information about the animal autonomously. We designed ours to work from a cellphone. You can ID them from a cellphone, a networked camera and a high-volume intermediate site that captures the ID, takes date stamps and time stamps and geolocates the event. That's the vast majority of movement reporting.
Although I'm often looked at it like I have three heads and people question the sanity when I say I want facial recognition for sheep, the reality or the goal is to move toward autonomous data collection in that field to alleviate the work that people have to do. The push-back we've always seen around tracing has never been about whether a traceability system is important. Everybody fundamentally agrees with that. All the push-back to the regulations has been on how hard all of that is going to be to do with the technology we have. I just feel that someone should have spent the 10 years looking more at how to fix the technology issue that made it difficult rather than being overly concerned about how difficult it might be.