Well, farmers are taking care of the land forever—for generations—and this is what they have that's most precious. I think they get it. They are the first to be impacted by extreme weather events.
I can tell you that through the associations, they really get it. They are working hard, and I really feel that they want to be part of the solution. The challenge we have in the ag sector as compared with other sectors of the economy is that we have about 200,000 farming businesses, family farms, across the country. It is a challenge to reach out to all these farmers, to incentivize them, to get them to adopt these practices, and just to share the right information and let them know what are the best practices and what are the results of our research and everything. It is a challenge, but I can feel that the associations want to be part of the solution.
Once again, their fields are the most precious things they have, and they want to take care of them.