Mr. Chair, on that note, you know, we're all going to be..., but I want to thank colleagues who are here.
Colleagues from both sides of the House, thank you for being here. I think that this is a committee where we can have one of the most important discussions. We know that grocery prices and the cost of living are a day-to-day concern for Canadians.
I'm really very pleased to be here with colleagues whom I interact with on a daily basis.
Food affordability is a critical issue. It's facing all Canadians. That's why this committee is probably one of the most important in the work because of the work it's doing. Our government, as you've seen, is really committed to stabilizing food prices in Canada. You've seen over the last month and, I would say, the last year that we've been taking decisive action to do so, and we're starting to see results from that.
Last summer our government launched the grocery rebate, which delivered a payment to eligible Canadians, alongside the quarterly GST/HST credit payment. Then, last fall, our government held a series of meetings with the major players in the food supply chain, both grocers and suppliers, to encourage them to take appropriate measures to stabilize grocery prices in Canada. I was told that this was one of the first times that the CEOs of the five major grocery store chains met in Ottawa. On behalf of 40 million Canadians, I expressed our frustration and asked that they take meaningful action to stabilize grocery prices in Canada.
Indeed, in September of last year, I met with the leaders of Canada's five largest grocery chains to stress the government's expectation that they take action to stabilize food prices in Canada.
Then, in October, you will recall that I announced the tripling of our investment to support consumer advocacy organizations, from $1.6 million to $5 million for the next five years. That was really to create a consumer advocacy culture, I would say. You find it in some parts of the country but not everywhere. I would say that in Quebec that culture is very well ingrained. Monsieur Perron, I'm sure, will be able to talk about that. We need to do that nationally far more to make sure that consumers' interests are well represented.
By providing this additional funding, we are ensuring that consumer interest organizations have the support they need to advocate for consumers and address pressing issues like shrinkflation, which, as you know, Professor Charlebois addressed in this committee. Shrinkflation and dequaliflation are big issues facing consumers.
A few weeks later, in November of last year, we launched the food price data hub to improve the availability and accessibility of data on food prices. That's something we've heard from a number of constituents in the supply chain. You want to establish better leverage between different market participants, and access to information is key to that. The food price data hub provides Canadians with more detailed information on food prices and helps consumers make informed decisions about their food purchases.
As part of our efforts to stabilize grocery prices, we are taking into account the pivotal role that the provinces and territories play, and we understand the need for greater co-operation between Ottawa and our provincial and territorial counterparts. I know that you've had the opportunity to hear from many stakeholders in this sector.
That's why, in December 2023, my colleague, Minister MacAulay, and I met with our provincial and territorial counterparts to discuss the next steps in stabilizing food prices across the country. I want to recognize the work of those counterparts. There is a lot to do. For example, unit price is a measure that exists only in Quebec. What can we do to make that a national thing?
We spoke about several large initiatives during that important meeting. I was told that the last meeting took place around 2017. You see how important it is to hold these kinds of meetings. It is not very often that we have big meetings like this that bring together our provincial and territorial partners. I think that this is the right thing to do to work together.
As you're well aware, federal, provincial and territorial governments have been hard at work with industry partners on the grocery code of conduct. This is a substantial measure that will bring fairness, transparency and stability to our grocery sector and supply chain.
That being said, following three years of negotiations and missed deadlines, we are extremely disappointed that some supply chain partners, including two of the five major retailers, have still not signed on to the grocery code of conduct. That is why the government is currently having a hard look at all the options, including legislative options, to ensure fair and transparent practices in the grocery industry.
Let me be clear. There will be a grocery code of conduct in Canada, one way or the other. I think those who are listening—I'm sure that there are a few folks listening today—should take these words very seriously. We demand action. We judge the action taken, and then there are consequences.
You saw that when we amended the Competition Act. We are looking at all of the tools in the tool box to make sure that we have a code of conduct.
We also recognize that maintaining and enhancing healthy competition in the grocery sector is paramount to stabilizing food prices.
This is why our government introduced and passed Bill C-56, the Affordable Housing and Groceries Act. Among other things, this new law provides the Competition Bureau with subpoena powers to conduct effective and complete market studies. I would say, Mr. Chair, that this was demanded by most market actors. It was unthinkable that in 2024 our main enforcement agency would not have subpoena power, so we fixed that.
We also removed the so-called efficiencies defence to ensure that anti-competitive mergers can now be challenged. It gives the bureau more powers to challenge business practices by large, dominant companies that harm competition and drive up prices.
Mr. Chair, these new powers will not lie dormant. Just last month, I think it was in front of this committee that a representative of the Competition Bureau testified. I also sent a letter to the competition commissioner commending the work done by the bureau in its 2023 retail grocery study report. That report clearly identified important barriers to competition and made helpful recommendations to address this issue.
In that letter, I took the opportunity to express how disappointed I was to learn that the Competition Bureau's study did not benefit from the full co-operation of large grocers. I am hopeful that the new powers provided by Bill C-56 will be a useful tool for the Competition Bureau in countering potential abuses in the marketplace.
Additionally, we are committed to further enhancing competition in Canada through targeted reforms in Bill C-59, the fall economic statement implementation act of 2023. This comprehensive proposal is designed to encourage more competition in all markets, including in Canada's grocery sector.
I want to take this opportunity in front of colleagues in this committee to once again call on all parliamentarians to support this much-needed reform to support Canadian consumers. One concrete action that every member can take is to vote to make sure that we continue our reform of the Competition Act.
Among other things, the proposed measure will modernize the merger review regime. I would think that all colleagues would agree to that. It would strengthen the enforcement framework with respect to collaborations that harm competition. I could not imagine any member being against that. Also, it would broaden recourse to the Competition Tribunal by private parties, which we have heard about from witnesses.
Mr. Chair, beyond modernizing Canada's competition regime, we of course continue to encourage more choice for Canadian consumers. That's why we are engaging with international grocers that have played a key role in improving affordability in markets around the world. If you have questions, I'll be happy to report on that.
Mr. Chair, in conclusion, let me say this. When it comes to grocery prices in Canada, our government is taking decisive action. We are committed to stabilizing food prices across the country and we will continue to work with all levels of government to make sure Canadian consumers get the much-needed relief they deserve at the checkout counter.
I want to thank all the members of this committee. I know, Mr. Chair, that you sent a letter recently to ask for action. I think everyone on this committee has a role to play to make sure we work for Canadians.
