When we look at the research dollars we put towards agriculture, there's no better investment in Canada right now than exactly that. When we talk about the overall impact you've heard, every dollar we spend now can equate to six to 10 in the future.
I will make the comment that it's essential that we take a look at the models with colleges, universities, crop development centres and our applied research centres across individual provinces and industry, as well as farmers. This is the key, not really focusing on one but on all as an essential piece to make sure that we have the most impact with the dollar spent.
I would say that the research that we have ongoing, whether it be at the U. of A., U. of C., Olds College or Lakeland, is having an incredible impact on our industry.
I was just recently in Dubai, and I need to make this comment. When we're talking about the global demand, Canada is known for the highest grade commodities in the world, but the comments expressed to me were that countries like Russia, Australia and others are catching up extremely fast.
If we continue to decrease the amount of research money, they will surpass Canada, and we will lose massive market share. That's the reality, and that's why we need to continue to make sure that we not only maintain the dollars towards research in all facilities but have the opportunity to increase those dollars in the future to be able to maintain Canada's agricultural advantage.