On that note, I’d like to hear you speak about the importance of shorter supply routes. I believe we need to ensure that products—both from Saskatchewan and Quebec—end up in our grocery stores, convenience stores and restaurants; in short, local consumers must have real access to our products.
Are those aspects sufficiently supported in current agricultural programs? I see a great deal of energy devoted to international marketing or sales, but not enough is being done to help our local producers develop their brands and their relationship with consumers.
Is it the same in your region? Should programs focus even more on local markets?