Yes, traceability up and down the supply chain is critically important, for a couple of reasons. One is food safety. We need to make sure we have a system that is designed so that food is as safe as possible. However, sometimes risks become real, and we need to make sure that we know which food product is where if it needs to be recalled. That's important. The other piece on traceability is that some consumers want to know, with a degree of certainty, that a product that says “grown in Quebec” was grown in Quebec or in a particular county in Quebec. The more granular you get on that, the harder it becomes.
However, to me, traceability is a fundamental piece of how we manage risk throughout the system. That's both, as I said, from a food safety and food authenticity point of view, but also from the commercial and marketing side of it, in that there are consumers who really do place a value on it.