Thank you, Mr. Chair.
Thank you to the witnesses for coming out.
Yes, we all agree that the U.S. market is.... It's right on our border. It's the most important market for us. However, we are looking to diversify to make sure that we're not as dependent on the U.S. market.
Mr. McCann, I really liked your opening questions to us. As a person who was involved with the Newfoundland and Labrador Federation of Agriculture back in 2006 or 2007, when the business suite of programs was introduced by Minister Ritz at the time, I know there was a comment then—and it seems to have continued throughout—that one size does not fit all. As MP Lemire pointed out, what happens in Quebec is different from what happens in Alberta, which is different from what happens in B.C. and very different from what happens in Newfoundland and Labrador.
I want to go back to one of the other points you made. You identified five things in your opening remarks as well. At our previous meeting, we had a witness here from Newfoundland and Labrador who said that low participation rates in the BRM programs are because the programs are poorly understood and not promoted sufficiently. How should we address that, and what do you think could address that?