I've met with many farmers and businesses over the years, and when there's profitability in the picture, if there's demand, farmers will go towards it.
We've seen a lot of fluctuation in pricing in the last couple of years. Some farmers, of course, go for the price, and some of them go for the long-term soil health component, but there is market demand. We've grown over 8% in the last year, and every year before that was double digits. We have a demand in Canada. You can hear from Scott that he prefers to buy Canadian, and I have many other members who say that they would like to buy Canadian, but they can't find it.
Part of the problem is that we don't have the data. We don't have one list of who is certified in Canada. We're trying to get Statistics Canada to take over the list of operators that we're pulling together so that we can have full information available in regard to what the opportunity is and have benchmarking to look at why there is a decline when the market is growing.
I really feel that AgriMarketing is the pull approach that we need. When farmers have the opportunity and we can connect the market with the production, there's a huge opportunity that we've been missing in Canada.