Agricultural producers are actually examining their own impact and showing an interest in reducing it as best they can because they themselves are suffering the consequences of climate change. The agriculture sector has opportunities to reduce emissions. This is well documented and well known.
Sometimes, just developing a climate plan enables most of the producers we work with to reduce their emissions by about 10% without investing a penny. Knowledge and understanding of reduction practices is all it takes.
However, if they want to take emissions reduction to the next level, to 20% or more, that typically requires support that costs money, research or major changes within the business, meaning specific and technical investments on the farm.