I could tell you what comes next.
Algorithmic pricing is a focus for us at the moment, because it is impacting pricing across industries. We put out a study. We conducted a study with stakeholders so that we could better understand what some of the competition issues could be in relation to algorithmic pricing and surveillance pricing. I recommend our report to you so that you can see that, from our perspective, it isn't clear that it's all bad or all good. Algorithmic pricing can lead to more efficient pricing. It can lead to better offers. Anyone who may be offered a free coffee on their birthday might see a benefit from some of those.
We see potential issues from a competition perspective. For example, it could, in certain circumstances, lead to colluded outcomes if we have a concentrated market and everyone is using the same algorithmic pricing models. That is one area of concern. We're also concerned, in our deceptive marketing work, that price transparency for consumers is important so that they can make informed choices and use their power as a consumer in the best way possible.
Algorithmic pricing is one of many practices being used in the online marketplace, in addition to dark patterns, urgency cues, drip pricing and a lot of other things. We are focused on identifying what the potential enforcement issues are under our legislation, but we're also looking at ways we can advise the government on policy choices and pro-competitive regulation as algorithmic pricing becomes more prolific.