We believe very strongly, as the competition enforcer and promoter in Canada, that competition is what leads to lower prices, better quality and innovation. On agricultural markets, Canada has a stellar reputation from its producers. To maintain or improve that demands that we have competitive markets and that they face competition. It's the race between the two of them that leads to better prices, better processes and using data better in their farming practices to increase production. It's the process that leads to those outcomes that we think is a key lever for leading to more affordable outcomes at the grocery store, at the farmer's market and wherever Canadians are buying their food.
