With respect to food, the CFIA does “made in Canada” and “product of Canada” claims, for example. They are the lead. They are the ones who have particular regulations with respect to food.
We do have a large mandate for deceptive marketing practices, generally. If there are false or materially misleading marketing practices that are dampening a consumer's ability to make an informed choice, that is where our enforcement work comes in. For example, we have an ongoing case against DoorDash for drip pricing, because we need to make sure that the price consumers see for their delivery is the price that is attainable. That is an example in the food sector, where deceptive marketing is part of our work to make sure the price consumers see is the price that consumers pay.