Yes, the numbers are staggering. I would remind you that these figures are from a 2024 study conducted by Second Harvest, a Canada-wide organization. This issue is very serious and very concerning.
We're going to put other initiatives in place. For example, we want to establish a relationship with produce growers in order to recover ugly produce, the vegetables that produce growers can't sell on the regular commercial market. Again, that's a direct loss to farmers. We're going to carry out the same project for berry production, including blueberries, strawberries and raspberries. We're going to salvage the berries that would otherwise stay on the bush or fall to the ground. In other words, they would be wasted.
Among all the people we meet every year, including meat, vegetable and berry producers, I have never met anyone who was proud of wasting food. On the contrary, producers in Canada and Quebec are proud to feed their communities and do their important work. Upcycling products that would otherwise become losses for these people is also a way of recognizing the essential work they do every day to feed communities.
As far as the 150% tax deduction I mentioned earlier is concerned, it is not a silver bullet. However, it is a concrete solution for producers, for valuing their work, for recognizing what they do and for ensuring that food waste is reduced and redistributed to the people who need it.