Your nutritional coupon program is a win-win solution. You're helping people in need who are struggling to put food on the table, but you're also helping an entire network of farmers who want to sell their products at their farm stands.
It can be hard to get people to go to a farm stand. Their first stop is the supermarket; then they'll drive the extra distance. With nutritional coupons, though, a lot of people make the detour before going elsewhere. Have you measured the program's potential impact on local farms people see along the road?