Sure. I'm happy to. I think there are a lot of them.
For example, we've seen this on the institutional buying side. I was talking to a school food provider who spent a whole summer trying to figure out how to replace their imported carrot supply with local carrots. As you know, we don't grow a lot of things in our province, but we do grow plenty of those. They couldn't make it work. That missing middle wasn't there. There was no one they could buy from in the quantities they need, who could ship in the quantities they need, or who could process in the ways they need to supply their school food program.
This is the kind of story we hear all the time, particularly from schools and from hospitals. Think about who the biggest buyers are and who could make the most impact on the shape of the sector by doing things like forward contracting. If producers knew that there was a steady demand going forward, that would give them the security to expand their operations. With the missing middle, it just isn't happening. Those connections are getting missed. People are sailing past each other.
They're saying that they want to work together, and we hear that, but we also hear that from individual households who would love to buy local but don't know how. In particular, if we talk to folks in larger communities, such as St. John's or Corner Brook, lots of them don't have access to the countryside where the producers are located. They're missing out. We hear from them all the time. It's those people who are driving the demand for the food hubs and other operations that already exist.