Yes, we've seen it happen. I think the advantage of participating in things like food hubs is that you get a team on your side. You get someone whose job it is to promote what you're doing, to take care of the logistics and to let you get back to work on your farm. Farm gate sales are important, but they're also uncertain. You're taking a risk. You're harvesting things that might not be sold. Things like food hubs allow people to pre-sell what they're going to harvest. It brings efficiency into the system and lets people get back to their work.
I think one of the crises we face is a labour crisis in food production. If people are taking time out of their day to drive into town or to spend time out on their gate selling, that can be a real challenge. We've seen that producers are really enthusiastic, especially the small ones who are looking for a way into the market. When you look at people who are in their twenties and thirties trying to get a foothold in food production, those folks really benefit from instant access to a larger network of purchasers.