Good afternoon.
I'm April Britski, national director of CARFAC. With me is member Tony Urquhart, a visual artist from Colborne, Ontario.
CARFAC is the national association of professional visual artists, of which there are approximately 17,000 across Canada.
We thank you for the opportunity to speak today about copyright as it applies to visual artists.
We are pleased with some aspects of the bill as presented, including new rights afforded to photographers, portrait artists, and engravers. We also have some concerns about certain amendments, which our colleagues from RAAV will speak about more specifically.
I will focus on a proposed amendment that artists would like to see added to the bill, the artists' resale right, or le droit de suite.
The artists' resale right entitles visual artists to receive a percentage royalty payment from all subsequent public sales of their work, through an auction house or a commercial gallery. The resale right would allow artists to share in the ongoing profits made from their work.
The full value of an artwork is rarely realized on the first sale of an artwork. It is common for art to appreciate in value over time, as the reputation of the artist grows. An example of this is the recent sale of one of Mr. Urquhart's pieces, titled The Earth Returns to Life, which sold for approximately $250 in 1958 and was resold by Heffel Fine Art in 2009 for $10,000.
The addition of the resale right will mean a new income source for visual artists. This is important, because half of all Canadian visual artists earn less than $8,000 a year, with average earnings of $14,000. Senior artists, who are most likely to have work in the secondary market, have median earnings of $5,000. We've found that even award-winning senior artists find it difficult, if not impossible, to earn a living from their art.
Additionally, many aboriginal artists, particularly those living in northern isolated communities, are losing out on tremendous profits being made on their work in the secondary market, where price markups are dramatically higher.
Canadian artists are missing out not only on royalties from work sold in Canada, but also when their work is sold in other countries. Once established in Canada, artists would benefit from reciprocal arrangements with other countries where the resale right exists, and it would align Canada with our trade partners in those countries. The law was first introduced in France in 1920 and has since been legislated in 59 countries worldwide, including the entire European Union, and more recently in Australia. We base our proposal on the experience of how the right has been applied elsewhere.
The Canadian art market is growing, and auction sales break new records every year. A sale last November of Alex Colville's piece, titled Man on Verandah, resulted in a record-breaking hammer price of $1,287,000, purported to be the highest sale achieved for a living Canadian artist.
Twelve other personal-best records were broken that evening. Most artwork sold in that sale fetched much lower prices, but if the artists' resale right had been in place, senior artist Rita Letendre would have received royalties of $790, and a young and newly established artist like Kent Monkman would have received $4,400.
These are hardly figures that will cause a multi-million dollar market to collapse, and yet they are meaningful nonetheless. While the market grows, artists currently receive no profit from those sales. It is important to remember that this is a royalty based entirely on commercial sales of an artist's work and will cost the government nothing.
With copyright, ownership and duration of rights are more complex than they are for most other physical objects, such as houses or cars. Artists retain their copyright when their work is sold, unless they assign them. With respect to visual art, we're talking about intellectual property, related to a physical object. Other artists, such as writers and composers, retain the right to financial benefit from subsequent uses of their work.
The resale right acknowledges that an artist is an important contributor to their work's value, and without the artist, the artwork simply would not exist.
Thank you.