You brought up a very good point because, of course, the Ipsos study is looking behind and not looking forward. You used the word “epidemic”. This is what's happening. We are in a digital world and we're going faster and faster into a digital world. That is how people have chosen to watch their content, so this problem is going to be increasing exponentially if we don't do something about it immediately.
There are great services out there currently on iTunes and on Netflix, which just launched in Canada this fall. They are allowing people to watch their content the way they want and in a legal fashion. They're paying for it. I can tell you that when we put almost a million dollars into a movie like Incendies or several million dollars into Barney's Version, we're looking to those revenue streams in order to make those decisions, and if I see that in the future in this digital world, which is my future revenues, it's all going to be done through pirating, we will not make those investments and those movies will not get made.