Quite simply, if you're an international distributor of a Canadian film or television program, you're not going to want to buy that program, you're not going to want to pay the Canadian company, if it's already in the world. If it's already gone into the world for free, why would you pay that Canadian company for those rights? That's when we lose a critical mass of talent in this country and our ability to continue to reinvest.
On February 1st, 2011. See this statement in context.