The difficulty here is that we are in an emerging marketplace and TPMs are extremely important in terms of allowing producers of content to really fully exploit the business models. The Government of Canada has invested in it heavily as well as the producer. So if we all want to see a return on our investment, of course there has to be a recognition of the consumer and consumer rights in that context, but there needs to be a real balancing that takes place.
In terms of the specifics, it's very hard to cite for you in terms of studies to say where is the quantum loss, because you can't measure your potential loss if you don't know what sales you've missed, if I can put it in those terms. That's the difficulty in quantifying value of piracy.
Our members keep coming back to these popular examples. DVD sales of popular Canadian television shows are a big business. The moneys derived from those sales go back into those companies, which then produce more great Canadian content. If you don't have those measures in place, you are eroding that business model. You can't necessarily differentiate if that money is being lost because there's a change in consumer behaviour or if it is being lost due to piracy.