Yes, people talk about it a lot. Investors want to know that their money is being invested properly. Of course, performance and ESG criteria go hand-in-hand. The one does not exclude the other.
In fact, the Caisse de dépôt et placement du Québec's sustainable investment policy has been there for several years now—since 2017 in fact. It's based on the principle that companies which follow healthy environmental and social principles, and good governance practices, perform well for our investors.
So if ordinary people ask us about it, we tell them that they go hand in hand. Companies that follow best practices will likely perform better.