I do.
Honestly, I think a Canadian brand is very important. A Canadian brand is going to include focusing on comparative advantages. Currently, the Asia Pacific Foundation is doing quite an interesting job focusing on agriculture-related technologies and spearheading those initiatives in Southeast Asia. Other areas we could focus on include education, energy and critical minerals. These are the comparative advantages Canada has. We need to develop a distinct brand: a good and stable supplier of services within the region. These are important because we can have a position distinct from that of the United States. At the same time, this doesn't mean we're in an antagonistic relationship with the United States.
Again, education, critical minerals, agriculture-related technology and climate-related technology are some key advantages we can use, I think, to build a brand to engage with in the region.