For example, to give some praise to the management of the CBC for a change, management on the English side of CBC Radio—I do not know the French-language examples in SRC's radio—have developed Radio 3, which is not broadcast over the air, it's broadcast on the Internet. It is targeting the young demographic with a style of music.
They are one of the leaders in podcasting. Millions of downloads are available on your iPod, or something like that, where you're listening, when you like, to a CBC-generated program that you get the same way as you get any other type of podcast. Half of those podcasts, Ms. Chalmers, the vice-president of English radio, tells me, are from non-Canadians. So it's becoming part of the Canadian outreach to the world.
When the CBC appears before the committee, ask those radio people about new media and building audiences. They're addressing their demographic issue through the web.