All broadcasters in this country, including the CBC, have started to explore new platforms. Based on our report, we believe it is their obligation to do so, because Canadians have more choices. They want to exercise this choice and have access to the same programming through various platforms. They also want to exercise this choice from home at times, or on a mobile basis, and when they choose to do so.
For broadcasting products to get to consumers, we are of the view that all broadcasters should explore the various platforms. In the case of private broadcasters their very survival depends on it.