For example, in French radio they wanted to increase the coverage throughout the country. They had set a specific target to increase to 90% coverage throughout the country by a certain date. In that case, we could measure whether they were meeting the expectation or not.
In the other media, we did not have such specific cases. They had broader performance targets--for example, “to meet the needs of Canadians”. There were no specifics as to what exactly they wanted to achieve.