Thank you.
On behalf of the Newfoundland and Labrador Film Development Corporation, I welcome the opportunity to offer our thoughts on the role of the public broadcaster in the 21st century to the House of Commons Standing Committee on Canadian Heritage. We are pleased that you have come to our province for these hearings. The process of this review is extremely important. As the provincial funding agency for Newfoundland and Labrador independent film and television production, the NLFDC hopes and believes that this study by the standing committee will be an important component in the CRTC's process of considering the licence renewal application for the CBC/SRC in 2008.
My comments this evening will focus on CBC's English-language television.
The NLFDC, like its counterparts in the other Canadian provinces and territories, provides production incentives that are a necessary portion of the investments that independent producers use to create projects. Within the regulations, policies, and mandates of the various organizations comprising the Canadian broadcasting system, independent producers play a vital role. Independent producers are the entrepreneurial and creative lifeblood of our industry, and create the high-quality programming that the CRTC calls priority programming, upon which the CBC relies.
Since its inception in 1997, the NLFDC, through equity investments, labour tax credits, and many industrial development initiatives, has been an essential pillar in this region. Motion picture activity is labour-intensive, well-paid, knowledge-based employment. The Newfoundland and Labrador industry is highly beneficial to rural areas and to other cultural industries. The independent production community creates large economic spinoffs. It brings into this region investments that would not otherwise be made here, and it allows us to present our stories and our creativity to the nation and to the world. These are the reasons the Province of Newfoundland and Labrador and its people support the existence of the Film Development Corporation.
In our best year to date, fiscal year 2005-06, the Newfoundland and Labrador film and television industry had $27 million in production activity, which resulted in an estimated 340 new full-time employment equivalents--not an insignificant amount of economic activity in a region of this size. But in the last year and a half, the changes to the management policies of the CBC have combined with the centralization of production, which has resulted from the transition to the broadcaster envelope system of the Canadian Television Fund. Here in Newfoundland and Labrador, the result has been a very significant economic impact on the independent production sector and its workers.
In the face of mass media bombardment from outside Canada, there is a national consensus that we want distinctive Canadian voices to be heard, and of course it is the CBC's purpose to make this goal a reality. As a result, throughout Canada a vital creative industry with great potential is interwoven with national aims and CBC's decision-making. The Canadian television industry has grown and is interlocked with fulfilling the greater social and cultural aims of our nation. In Newfoundland and Labrador, there is no National Film Board office, and the local CBC television presence has been drastically reduced in its production capacity over the last 15 years. There is no provincial educational TV network, and local private broadcasters are only able and tasked to do so much.
Who is going to fulfill, in Newfoundland and Labrador, the clearly mandated goals of the Canadian broadcasting policy as put forth by the Department of Canadian Heritage and its agencies? On the ground here are the independent producers, the Newfoundland and Labrador Film Development Corporation, and other key industry organizations that are, quite frankly, doing to heavy lifting of fulfilling the mandate of the Canadian broadcasting policy. While partnerships with the national CBC remain essential for Newfoundland and Labrador producers, local producers have, over the years, enjoyed strong relationships with the public broadcasters, and this must continue.
Many of CBC's current woes can simply be attributed to funding that is lower than traditional Canadian levels, or than that in support of public broadcasters in other western nations, particularly given the affluence of the national government. This is not good enough. For Canadian production companies, there's a very difficult reality at present. Productions green-lit by national broadcasters have been centralized away from this region, where traditionally many of the best and most popular national shows have originated. Resources are stretched too thin. Too much content is expected to fill too many hours and programming for not enough money. The business model for independent production companies is marginal, yet the system devised by policy-makers is dependent upon the product they create. The current state of affairs of the national public broadcaster has not helped matters.
In a constantly changing media environment and policy landscape, the CBC must be a beacon of consistency and fairness. The CBC ought to set a standard for all Canadian broadcasters on issues around terms of trade with independent production companies. The CBC should pay adequate licence fees, not require unduly lengthy licence agreements, and share equitably in rights.
As well, the recent changes in the types of programs being done by the CBC nationally are a major concern to us. The NLFDC believes that the CBC is uniquely able to have the courage of its convictions and to focus as much as possible on providing excellent content.
Recently the CBC has moved away from movie of the week and miniseries production. Also, in the past, regional CBC had been supportive of project development, but this has dried up. Furthermore, the numbers of documentaries being made has been reduced significantly due to CBC's policies favouring the creation of more lifestyle and reality content shows, which many see as pale imitations of the American TV already clogging the bandwidth. In an atmosphere of the CBC's trying to provide programming that emulates what private Canadian and U.S. broadcasters are doing more successfully, it appears that regional and distinctively Canadian programming is the first to disappear from our TV screens.
The CBC has lost its way. The role for the CBC in the 21st century should be to remain different from commercial private broadcasters. The CBC should focus on programs that are under-represented on other Canadian channels and should be a much-needed outlet for Canadian feature films. The CBC should be a bastion of high-quality, uniquely Canadian material of all genres; otherwise, what is the CBC's purpose? It seems, at present, that the mandate of the CBC within the Department of Canadian Heritage's own mandate is increasingly at odds with the corporation's fiscal decision-making.
The focus should be on excellence. Newfoundland production companies and creators welcome the challenge to compete nationally on that basis. This is an era of rapid, sweeping changes in worldwide media. Some confusion and painful readjustments are bound to happen, but we are not afraid of change. We are confident that we have the talent, creativity, and entrepreneurial energy needed to continue to succeed on a national level if the playing field for Canadian policy is not sloped uphill against us.
In the Newfoundland and Labrador film community, we just want to have fair and equal access to the nation's broadcasters and the resources that they are compelled by federal policies and regulations to spend on Canadian programming. An official mandate review of CBC is essential now, and future reviews must occur regularly as the national media environment evolves.
In conclusion, the Newfoundland and Labrador Film Development Corporation recommends that the CBC renew and strengthen its relationship with the independent production sector, produce more local and regional programming, reassess its current national programming philosophy, and receive increased, adequate long-term funding.
Thank you for this opportunity to present our thoughts on behalf of the Newfoundland and Labrador film and video industry.