I think you're speaking to the converted.
Yes, there's no question, and that's their mandate. That's what a public broadcaster is.
Again, it's not just because there are Newfoundland stories; they have to be Newfoundland stories that want to be heard, not only by Newfoundlanders but by the rest of Canada and internationally. We've seen Above and Beyond. It did well nationally; it sold in Europe. These are projects that are Newfoundland stories, but they have interest everywhere.