Thank you.
Seven years ago in the record business there was a model that worked. Basically, you were signed as an artist, and you didn't make any money, because everybody got a cut of your money before it ever came to you. So we had a distribution system, we had a promotion system, and it worked. We sold CDs for $25 at the Wal-Mart.
New technology came along, and the record industry said, “Well, you know, kids are going to have to buy that $25 CD, and we'll sue them if they don't.” And they lost the market and they're never going to get that market back, because kids wanted the song and they were going to get that song however they were going to get it. They would get it legally if the market was there, and they'll get it illegally if it's not there. So now we have a completely different dynamic in the music industry.
I'm wondering if we're basically on the cusp of a similar situation in terms of new media, where we're still talking about a 1970s model for programming when every kid is watching YouTube and watching their mobile cellphones. I haven't been able to hear one coherent argument as to why our Canadian content isn't being put up on the new platforms in a very clear dynamic way so that a new generation is going to access their programs when they want them, how they want them. I'm asking if you could explain to us what you think are the roadblocks to getting our programs onto the new media.