At the same time, we've noticed, in Radio-Canada's annual reports, that the Olympic Games coverage was profitable in terms of advertising revenues. We see that advertising revenues on the Anglophone and Francophone sides are significant. They are generated by the Olympic Games, which are in the field of federated sport. We're saying—and this is one of our recommendations—that we have proof that federated sports events can be profitable for Radio-Canada, that we have proof that partnerships can be established with other broadcasters, again by Radio-Canada. The Olympic Games proved that. We say to ourselves that this model can be used in other driving-force events in federated sport. On the other hand, a portion of those revenues, since they are significant, should be reinvested in the promotion of federated sport and healthy living habits. So we're starting with a profitable model, a win-win model. Radio-Canada unfortunately lost the right to cover the Vancouver Olympic Games, and we are convinced that it will be in the running again for the rights to cover the next Olympic Games.
On May 25th, 2007. See this statement in context.