Among other things, Adrénaline was a program that made it possible to introduce Olympic athletes who were going to represent us at future Olympic Games. We learned about their environment, we watched them in their competitions, we followed their performances. That program was completely dedicated to Olympic sports; it no longer exists. And yet the half-hour time slot has been occupied by a daily program, Au-dessus de la mêlée, which now tells us about professional sport. We've been deprived of a promotional forum. That promotional forum was recurring. It was there all season long and thus made it possible, between two Olympic Games, to follow the careers of our Olympians and to create those emulation models that are important for us with regard to businesses. When we approached a business, it knew that we could regularly talk about athletes who were distinguishing themselves in federated sport. We no longer have that forum. The same fact has been observed on radio. The loss of programs also followed this apprehension that we had of losing coverage of the Olympic Games. We clearly see that the withdrawal is now almost total.
On May 25th, 2007. See this statement in context.