Since we now have to turn to the specialty channels to secure that kind of visibility, that puts significant financial constraints on us. When Radio-Canada was at our events, we didn't have any costs. Now we have to pay to be on television.
Yes, RDS covers us well, but we have to pay. When we sollicit our sponsors, when we go looking for money for federated sport, we use part of the money we collect for television promotion. That used to be a service that was given to us. Consequently, all the money could go to organizing events, developing sport and supporting athletes. Now we also have to ensure there is promotion by paying for it.