Just to be the devil's advocate a little bit, because we had some witnesses come to us and say, “Well, when you have advertising, you're going for the big markets”. What's going to happen and what has happened long term--and I don't know if they were correct or not, but the theory is that if you go for the big viewership in the big markets, you're going to sort of, by attrition, leave regional programming behind. That's just some food for thought.
We were in Montreal on Friday with the committee, and we visited Radio-Canada and CBC in Montreal. The senior management--who seem to be an extraordinarily talented and vibrant team, and I hope you get to meet them soon, if you haven't already--put up the mission statement for Société Radio-Canada. There was something in that mission statement that I'd never seen before and that I thought was very bold and very visionary. They said that Société Radio-Canada is an instrument of democracy and culture. I've never seen those terms. Maybe they're there, but I've never seen them in the mission statement of CBC.
I'm wondering what you think about those two words. The CBC, when you really get down to it, is an instrument of culture and democracy. And I'm wondering if you would be in favour of including those two words in the CBC mandate overall.