Since you asked the question about Montreal radio, I'll take the liberty of answering. The issue of a new classical music or other network, for example, isn't a matter of money but rather of frequency. I agree with my colleague: it's not easy to get cross-country FM frequencies.
I'm a radio bum; that's why I've seized the opportunity to address the subject. I'm especially familiar with the world of radio. In that world, the biggest problem, given current trends, is the loss of musical diversity. It's dramatic. We always hear the same songs, always in the same places. We don't hear any new artists from different cultures; nor do we hear a lot of up and coming artists or those from the regions. There's an enormous problem of musical diversity on Canadian airwaves.
That's all the more true in Montreal, in French, because it's a more restricted environment. So this is an enormous problem that is generational to a certain degree. The radio stations' biggest competitors currently aren't other radio stations: they're iPods and other devices that let you listen to the music you like. Today, in the radio world, you have to create real diversity, real surprise, and introduce the public to all Canadian artists from all genres and from all regions. We won't be able to create 60 stations representing six genres. We have to operate in such a way that our radio is really an open door to all Canadian creation. I'm absolutely convinced of that.
To answer your question about marketing, I will say that the example of Espace musique in Quebec is relevant. The network has expanded considerably since they opted for a multi-genre format. Today, audiences are ready to discover musical genres that they were previously not interested in. That's what the Espace musique experience is showing.