One good example we can mention is what I referred to earlier in my presentation, about Star Académie, which is the biggest show right now on television. To be able to invest the amount of money we've been investing in this show, which offers the chance to talk about Canadian culture, Canadian singers, the Canadian production system, we need to make sure that we will be able to move this content in many other platforms. If we are successful in achieving an audience of three million, it is because we have the capacity to distribute this content on many other platforms. This is probably the best example, because this is the larger audience, but that doesn't mean we cannot create the same kind of pattern elsewhere with other programming. This is what we're working on, and we would like to continue to move forward in this direction.
On April 20th, 2009. See this statement in context.