Part of the issue is that there are certain availabilities we don't have access to. We've always wanted access to those. The commission is now reviewing that. We're saying, okay, rather than stopping people from increasing their advertising situation, we want to be able to use more local availabilities, to support local broadcasting and local community channels.
For example, we carried all of the WHL hockey games a few years ago. Alex can speak to that. In order to do that, we also had sponsorship messages. The commission slapped our hands and said, no, no, you can't do that; you've gone overboard. You can have corporate sponsorship, but you can't have corporate advertising.
We continue to offer the WHL, but we think there's a tremendous attraction for local services in local markets. I'm not totally sure, and I'm not going to comment on the nature of the national broadcasters' business, but what we've seen over the past decade is more and more a focus on national broadcasting. There's no more BCTV. Canwest is now a national service. All of those things have become consolidated. That, in itself, is a good thing, but if the local advertiser isn't being served, then the money is not going to flow to the local broadcaster.
What we're saying is, okay, maybe the broadcasters have a point in saying there are restrictions on what they can do in terms of advertising, etc. Maybe there are restrictions on others as well. It would be useful to remove those restrictions and basically try to develop the advertising market in a stronger way—not in a protectionist way, but more in terms of what are the advertising opportunities, whether on the Internet, whether on the local television channels, or whether on the community channels.