Evidence of meeting #7 for Canadian Heritage in the 40th Parliament, 2nd Session. (The original version is on Parliament’s site, as are the minutes.) The winning word was cultural.

A recording is available from Parliament.

On the agenda

MPs speaking

Also speaking

Amy House  President, Association of Cultural Industries of Newfoundland and Labrador
Lucy White  Executive Director, Professional Association of Canadian Theatres
Jim Everson  Executive Director, Public Affairs, Magazines Canada
Alain Dancyger  Executive Director, Grands Ballets Canadiens de Montréal
Robert Labossière  Executive Director, Canadian Art Museum Directors' Organization
Lorraine Hébert  Executive Director, Regroupement québécois de la danse
Jennifer Dorner  National Director, Independent Media Arts Alliance

5:05 p.m.

Executive Director, Canadian Art Museum Directors' Organization

Robert Labossière

I think we received notice on Wednesday last week, but thank you to the clerk for his help in familiarizing me. I'm delighted to be here and to meet you all.

I'm here as much to let you know about our organization as to participate in this very interesting dialogue you're engaged in. I say this because the clerk didn't know who we were, and you probably don't either. The Canadian Art Museum Directors' Organization, or CAMDO, is a professional association that represents directors of art museums across Canada. We have over 80 members, and they are the directors of our largest institutions, like the Art Gallery of Ontario, the Vancouver Art Gallery, the National Gallery of Canada. And they are the directors of regional art centres, like the Confederation Centre Art Gallery in Charlottetown, Prince Edward Island; the Art Gallery of Southwestern Manitoba in Brandon, Manitoba; and the Two Rivers Gallery in Prince George, B.C.

CAMDO represents executives who are responsible for budgets anywhere from millions of dollars to a few hundred thousand and for staff in the hundreds to fewer than 10. CAMDO works primarily in two areas, professional development and the development of policies and standards to help guide the challenging work of directing an art museum. CAMDO also facilitates research on topics of concern to the art museum community and serves as an important conduit for sharing information, networking, and partnering between institutions.

Rather than delving into the particulars of some of the things you've already discussed today, which my colleagues have so well addressed, I'd rather focus more on strategic approaches, particularly from the perspective of executives.

For art museum directors, arts and culture programs are tools that help them lead their institutions. We believe leadership is important, especially in these times of economic uncertainty, no matter what sector we're talking about, whether it's manufacturing, resource development, health care, or culture. I'm sure you all appreciate that our leaders carry enormous responsibility, and they must have the right tools if they're to make their organizations successful. Determining what tools are needed and whether they're good enough is all about strategy, and we assume that's what the committee is really here for.

I'd like to speak briefly about just four categories of tools, and not go over my time limit, hopefully. One is the essential recognition of art and culture as a keystone of national identity. From Hockey Night in Canada to Mordecai Richler, we have cultural products that give Canadians a sense of common purpose and well-being. These cultural products are essential for cultural stability. Public institutions, including art museums and public galleries, give their local communities a sense of coherence and meaning. They give local citizens a sense of responsibility and pride. Public programs offered by museums keep a running dialogue on cultural matters, dialogue that is open and informed, which minimizes the misunderstandings and inward-looking cultural thinking that so often leads to conflict. Our cultural institutions are keystones of civic life.

Now, for education, I don't know a parent who doesn't heap praise on their kids when they draw, paint, play music, or dance. What parents know intuitively is that imaginative play is a sign of mental health and the development of complex reasoning, which is to say that we know that it's good, even though we may not know exactly why. We need to ensure that arts education does not simply dry up after grade 6. It falls to our art institutions to provide the opportunities for Canadians to engage in this kind of life-long learning.

On training, more specifically, CAMDO has identified a need for specific skills development in the area of arts administration and cultural leadership. Some years ago, U.S. author, Daniel Pink, in an article in the Harvard Business Review, observed that the MFA is the new MBA. MFA, for those of you who might not know, is a master's degree in fine arts. He was the first person to identify a confluence between the increasing importance of innovation and knowledge-based businesses in western economies and increasing enrollments in post-secondary fine arts programs. In fact, enrollments in fine arts programs are second only I think to engineering and computer sciences. Today, Mr. Pink's insight can be taken another step: there is a need for advanced education programs to train the next generation of cultural executives.

As for efficient access to sustainable funding, arts and heritage institutions are presently crippled by the administrative burden of securing and sustaining funding. To be frank, there are too many small and short-term project-oriented programs that consume disproportionate time and resources in applications and reporting. What we need is consistent multi-year funding programs that are inclusive of the wide diversity of art museum activities, both operations and programs, and tools that simplify the application and reporting processes.

Some innovation has already started in this direction. Last year there was the launch of CADAC, which is the Canadian Arts Data/ Données sur les arts au Canada, an online database that allows arts organizations to use their same program and financial information for applying and reporting to different levels of government and agencies.

I think you know the problem. You have to do a budget for this organization, another budget for this organization, and the budgets are not quite the same, so you end up spending huge amounts of time. This idea of harmonization, which the Pew foundation started to develop in Pennsylvania, in the U.S., is very successful and they're starting to roll it out. Obviously, different provinces are even going to be interested in applying the same kind of mechanisms.

The Department of Canadian Heritage is one of the supporting partners, teaming up with both provincial and city funders in order to make this possible. We need to see CADAC-like systems roll out to other provinces. This is infrastructure and clearly worth the investment.

A last note on copyright. Although I know this is not really a focus for this committee—it's an industry matter—I think you're aware of the challenges of addressing copyright and its importance in terms of cultural materials. We have an increasingly complex and restrictive copyright standard. That seems to be the way things are going. There's a lot of lobbying in order to make it more restrictive. For public institutions that are responsible for maintaining and preserving public collections, the importance is to make sure the public has continued access to them.

Thank you.

5:15 p.m.

Conservative

The Chair Conservative Gary Schellenberger

Thank you very much.

Ms. Hébert, please.

March 4th, 2009 / 5:15 p.m.

Lorraine Hébert Executive Director, Regroupement québécois de la danse

Thank you for inviting me to speak to you today on behalf of the professional dance community in Quebec. The Regroupement québécois de la danse is the only professional association representing all practice sectors, that is to say teaching, research, performance and choreography. It has some 500 members, including the majority of professional dance companies, 300 performers and a hundred or more teachers. Of the 300 performers, at least 100 are young graduates of our schools. All this to say that is a very dynamic discipline.

Between the two linguistic communities, and specifically, between Montreal, Toronto, Winnipeg and Vancouver, there is a free flow of dance artists. Dance is neither Québécois nor Canadian. It is international in scope, and it travels in all languages. According to statistics from the Department of Foreign Affairs, it visited almost 35 countries between 2004 and 2007. Almost one third of the performers who are members of our dance companies in Quebec are from abroad: Europe, the United States, Holland, Argentina, Russia, Vietnam, etc. Dance is international.

Before coming today, I carefully re-read a speech given by the Honourable James Moore, Minister of Canadian Heritage, when you were beginning your work on February 9. I would just like to quote a couple of sentences from it, which helped me prepare my own arguments. He said, and I quote:

Building stronger communities has been a priority for our government since day one. It is stable, vibrant communities that will provide opportunities for individuals and contribute to our great country's health and identity.

Funding from the federal government for the purpose of supporting and fostering outreach activities by all our companies internationally, whether it is through grants for touring, market development, hosting foreign programmers or budgets for cultural embassies in the major capitals of the world, has allowed dance to exist in Quebec and Canada. Without that outreach internationally and upstream through festivals, live performance markets, embassies and cultural centres, dance would not exist.

Behind that hard won reputation, which has been patiently built up over the years, even now, several hundred artists, performers, teachers, choreographers and others involved in dance have unacceptable working conditions and compensation because of public funding which has not kept pace with the exceptional expansion in this discipline that began in the late 1970s.

A strange destiny has accompanied professional dance in Canada. Having come through three economic recessions and, facing an unprecedented financial crisis, the dance sector now finds itself cut off from what has thus far been a lever for artistic development and excellence: access to foreign markets and the most prestigious stages in the world.

I don't have to tell you that the new generation is growing in strength, talent and number and that it would very much like an opportunity to step into the shoes of those dancers who are members of our current companies. The economics of dance is based on exports. The majority of sales revenues comes from outreach, not including the significant investments made by co-producers in the creative work itself.

Let me give you two examples: the Édouard Lock Company and the Marie Chouinard Company. If you calculate both investments by co-producers and international outreach revenues, you can see that 80 per cent and more of their operating budget is composed of funds raised abroad. The growth of small- and medium-sized companies depends almost entirely on their ability to perform on the international market and pique the interests of programmers who are beachheads in international performance networks, in the hope of securing investments from co-producers. That is the only way they can develop.

Let me give you another example: b.l.eux, a young company. Despite the fact that the performer-choreographer already has more than 20 years of experience under his belt, this is a young company. As such, it receives very little money in the way of operating grants. Its last two creations, by a Quebec and Canadian choreographer, were co-produced by 15 foreign producers. That represents $350,000 in revenues for the creative work. The results in terms of outreach are about the same. The company receives $250,000 in public funding from the three levels of government. However, it was able to leverage that funding by $1.2 million through international outreach. And this is a young company.

I would like to quote another sentence from the speech given by the Minister of Canadian Heritage.

Is that it?

5:20 p.m.

Conservative

The Chair Conservative Gary Schellenberger

Everyone's been taking a little extra time, and Ms. Dorner is not going to have any time.

5:20 p.m.

Executive Director, Regroupement québécois de la danse

Lorraine Hébert

I just want to explain the impact of cancelling the PromArt Program. I am referring here to page 6, the introduction.

Through PromArt, federal government support for touring projects undertaken by a dance company would represent 10 per cent of their operating budget. Investments by the company itself would represent 20 per cent of its operating budget, and the Quebec government's contribution would be 15 per cent. That gives you an idea of the kind of financial package that has to be put together in order for a company to access the international market. Given the removal of the 10 per cent portion of its total funding that came from the PromArt Program, the company will now have to invest 30 per cent of its operating budget. Thus, in the very short term, the company's production cycle will be disrupted. The financial planning for a production cycle begins three or four years in advance. It involves the creative work, the touring activities, touring income, investments made by co-producers, investments in the creative work, and so on. Companies will now have to choose between honouring their touring contracts—and having to reduce the budget for their next creation—and deciding to engage in no creative work whatsoever for the next two years. Obviously, that will mean they have to lay off performers and no longer hire technicians, and designers, and possibly even shut down altogether, as they will no longer be able to continue their activities.

5:20 p.m.

Conservative

The Chair Conservative Gary Schellenberger

I'm going to have to terminate your presentation.

5:20 p.m.

Executive Director, Regroupement québécois de la danse

Lorraine Hébert

I just want to make one request. It is urgent to resto—

5:20 p.m.

Conservative

The Chair Conservative Gary Schellenberger

There's going to be some time for questions.

5:20 p.m.

Executive Director, Regroupement québécois de la danse

Lorraine Hébert

Fine, thank you.

5:20 p.m.

Conservative

The Chair Conservative Gary Schellenberger

There'll be time for questions.

Ms. Dorner, I apologize, you only have a short time left, but....

5:25 p.m.

Jennifer Dorner National Director, Independent Media Arts Alliance

I think it will be under five minutes.

Good afternoon. I would like to start by thanking the Standing Committee on Canadian Heritage for this opportunity to present on behalf of our members and the diverse communities we represent. The Independent Media Arts Alliance is a national network of over 80 non-profit independent film, video, and new media production, distribution, and presentation organizations representing over 12,000 artists and cultural workers across Canada. We have member organizations divided into six regions across Canada. These organizations are established in both small communities and large cities, from Whitehorse, Yukon, to Nain, Labrador, and everywhere in between.

When I heard about this strategic review, I put together an online survey. It consisted of a list of the programs that were cut and simple questions related to each one that asked for feedback from the community. By the end of the first day, we had over 100 respondents. These individuals were staff of not-for-profit organizations and emerging artists. We even heard back from Canada's most established documentary filmmakers. We determined that the programs most affected by the sector include PromArt, Trade Routes, CIFVF, the Canada Feature Film Fund, the National Training Program for the Film and Video Sector, and Canadian Culture Online, so I'm focusing on all of those.

Of the thousands of answers we received, not one had anything negative to say about these programs. In fact, it was clear that these programs were very effective and vital to the independent media arts sector. Many people questioned whether they would even be able to continue with their artistic practice, because even before the cuts, funding for the independent media arts sector was very inadequate. For example, the films Manufacturing Consent: Noam Chomsky and the Media and The Corporation are Canada's all-time top-grossing feature documentaries. Mark Achbar, who co-directed and co-produced these films states, “The fund was absolutely crucial to our financial structure. It made the films possible.”

I have here a compilation of the survey. As you can see, it's quite big with very small font. There are thousands of answers, literally, from people giving their briefs to me. I'm not going to go into full detail, but just so you know, if anyone wants a copy, I have a few here.

The federal government claims that these programs were cut out of necessity, that the overall funding for arts and culture had to be reorganized. However, taking money from the incubators of art and culture and putting it into the top commercial cultural industries is like chopping the roots off an apple tree and fertilizing the upper branches: it just makes no sense.

Twenty-five million dollars is now going to an international art prize. We all think that sounds very exciting; however, the federal government needs to invest in emerging Canadian artists and new and growing art forms so that Canada actually has a chance at winning it. The trend of increasing funds for the larger industry and cutting from the foundation of art production will have detrimental consequences over the long term. In the immediate future, we will see a dramatic decrease in quality, diverse, and educational programming, a decline in festivals in smaller communities, and an increase in mainstream programming that blends in with the larger productions from south of the border. Yet even these productions over the long term will suffer because we will not have cultivated our creative minds, or offered sufficient training, production, and exhibition opportunities to grow a healthy media arts industry.

To jump back to the specific programs in question, we prioritize the CIFVF and Trade Routes as being absolutely essential for the production and dissemination of independent media art. They, in fact, have had economic spinoffs that far exceed the initial investment. In practical terms, a major and alarming consequence of the loss of these programs will be increased pressures on the Canada Council for the Arts, specifically the media arts section in our case.

The media arts section at the council has one of the lowest budgets of all departments, far below music, theatre, writing and publishing, and even visual arts, yet this is one of the fastest-growing sectors, and we all know that producing a film is really not cheap. Not only does this section lack the human resources to administer the increase in grant applications, but the section will have to turn away hundreds of applications that warrant support.

So let's focus on finding a solution. Based on our report, which was circulated to you all beforehand, we have three suggestions: first, that the federal government reinstate funding to the programs that I mentioned earlier; second, that these and other Heritage programs be reconstituted to expand their focus to include independent media art--currently the Heritage programs do not support independent media art enough, and we feel it would be wise to invest in new art forms and emerging artists; the third is that the federal government invest in the media arts section at the Canada Council for the Arts so that it can address the needs of a growing industry.

Thank you. I would be happy to answer questions if the time permits.

5:30 p.m.

Conservative

The Chair Conservative Gary Schellenberger

Thank you.

Mr. Rodriguez, please.

5:30 p.m.

Liberal

Pablo Rodriguez Liberal Honoré-Mercier, QC

Thank you, Mr. Chairman.

I, too, would like to welcome the witnesses. Thank you for being here.

Once the bells start to ring, Mr. Chairman, can we continue the meeting for a few more minutes?

5:30 p.m.

Conservative

The Chair Conservative Gary Schellenberger

We can continue for five minutes.

5:30 p.m.

Liberal

Pablo Rodriguez Liberal Honoré-Mercier, QC

As I mentioned to the previous panel, I want to commend all of you for what you are doing in your respective areas of endeavour, as well as for arts and culture in general here in Canada. I very much regret that we find ourselves in a situation where we are forced to talk about program cuts, which I would describe as savage, being made by the Conservative government.

I'm going to ask you the same question. Were any of you consulted during the review process about these cuts? You are, I repeat, major partners, being the ones who know the most about these programs.

In the case of Les Grands Ballets Canadiens, it seems that the funding you received under the PromArt Program was minimal. You talked about 2 per cent of your overall budget. Without it, however, many of your activities may be in jeopardy.

Did I get that right?

5:30 p.m.

Executive Director, Grands Ballets Canadiens de Montréal

Alain Dancyger

Yes, absolutely. I referred in my presentation to the fact that we operate in an international market. As Lorraine was saying, by its very nature, dance is fundamentally international in scope. As in any economic sector, there are international standards, which clearly stipulate that the promoter—or buyer, if you will—does not pay for international transportation, nor does he pay for transportation within the market where performances are to be given. For example, if we do a European tour, the promoter will not pay for transportation between Canada and our port of entry into Europe, or for transportation within Europe.

5:30 p.m.

Liberal

Pablo Rodriguez Liberal Honoré-Mercier, QC

However, some of your competitors in other countries benefit from a similar program. That means you have a huge competitive disadvantage.

5:30 p.m.

Executive Director, Grands Ballets Canadiens de Montréal

Alain Dancyger

Without a doubt. In fact, not only are we operating in a market where certain standards apply, but those standards set out a market price. Whether we're talking about cultural products or other kinds of products, there is a market price that the promoter may or may not pay. Our competitors, particularly in Europe, are currently supported at a much higher level than we are here in Canada. Because they re-invest in their cultural organizations, we have practically no chance of being selected.

5:30 p.m.

Liberal

Pablo Rodriguez Liberal Honoré-Mercier, QC

In other words, this is an ill-advised business decision that has not been carefully thought out. The government is creating huge problems for our organizations, our institutions, our artistic companies and our artists. We will be at a considerable disadvantage compared to the foreign competition.

That is why I'm asking the question. I am trying to understand what the purpose of these cuts is. In my opinion, they are purely ideological. I can see no other rationale for them. We are still waiting for the documents that the Department is expected to provide to the committee shortly but, for the time being, we have to rely on the testimony we have heard. And, your testimony is a clear indication that these programs have yielded repeated success stories. Basically, the government is shooting you in the foot.

5:30 p.m.

Executive Director, Grands Ballets Canadiens de Montréal

Alain Dancyger

We worked for years to secure that prestigious three-week contract at the Grand Palais in Paris. The fact is that it was made possible through the PromArt and Trade Routes programs. We were able to host 40 promoters, through Trade Routes, in order to sell the company. While we were in Paris, we negotiated the Middle East contract and almost finalized the contract of the U.K. tour.

Now we find ourselves in an uncomfortable position. Ours is now among the ballet companies most in demand on the international market, and yet we don't have the means to respond to that demand. Given the circumstances, it's a little illogical.

5:30 p.m.

Liberal

Pablo Rodriguez Liberal Honoré-Mercier, QC

Exactly.

In closing, I would like to give Ms. Hébert an opportunity to comment. At what point could it become a matter of survival for the tours planned by some companies?

5:30 p.m.

Executive Director, Regroupement québécois de la danse

Lorraine Hébert

Our domestic market does not provide the opportunity to give enough performances to earn the minimal amount of income that is required to ensure a company's survival. That is why companies began to actively pursue international markets in the late 1970s.

We experienced a boom starting in 1985. Since then, thanks to the international market, dance has, fortunately, been able to develop. There would be no dance today had we not had access to international markets.

5:35 p.m.

Liberal

Pablo Rodriguez Liberal Honoré-Mercier, QC

So dance is threatened?

5:35 p.m.

Executive Director, Regroupement québécois de la danse

Lorraine Hébert

It certainly is; it has no financial flexibility. It's a very fragile economy: very well managed, but very fragile.

The difference between touring expenses and revenues is calculated over a two-, three- or four-year period. That is why dance companies operate on a three- or four-year cycle, so that they can carry out their creative work.

Second, our companies are competing with outstanding companies from around the world...

5:35 p.m.

Conservative

The Chair Conservative Gary Schellenberger

I'm going to have to interrupt--