--than advice, necessarily.
That would be a program that was probably able to easily target new markets that could.... People don't necessarily need to have people on the ground to help open doors for them. What they need is help to get over there and open the doors for themselves. But we have expertise in the department. There is also incredible expertise in the various associations, be it the export book publishers association, etc. I would see more tag-team targeted teams that would help, rather than saying we're going to be in London, Paris, Singapore. That way, if a new market evolves or you discover a trade fair that is the latest thing, you don't penalize yourself by the lack of flexibility in your program.
That is what I would have in mind.