I would only say that the policy environment has been really strategic for that purpose. Mark showed how Internet users and magazine readers are the same people. What magazines have done is very effectively extended their readership into the Internet, so that you run a story and then you have a chat room and a lot more information on the website. Then you link it back to new story ideas that come out of the first one, back in the magazine. The policy environment has been really important to creating a stability that allows magazines, then, to take risks in terms of trying to monetize on the Internet and trying to get some revenue out of the online environment. Canada--
On May 25th, 2010. See this statement in context.