It's a very fair statement. It certainly doesn't suggest that the print platform is declining or is in danger of disappearing, but it does mean that we can take the Canadian content base, and these magazine brands already reach consumers in ways a lot of other media content creators can't. We're already there on these other platforms, and it's almost like the skills are transferrable to the new platforms. They are transferrable. We simply have to learn how to do it better.
Do you have something to add to that?