All the broadcasters, by condition of licence, are obligated to comply with the Canadian Association of Broadcasters code of ethics, which deals not only with issues of stereotyping but sex role stereotyping as well. As I said, these are enshrined in their conditions of licence.
It also raises the issue of what I talked about earlier, and that is administrative monetary penalties. Currently when a broadcaster is in violation of one of those codes they are investigated by the Canadian Broadcast Standards Council. If they're found to be in violation, they have to say so on the air...I think it's four times.
The CRTC, at the time of licence renewal, may give them a shorter licence renewal period. If it's particularly egregious, we could also choose not to renew, but that could take up to seven years. If they violate any one of these codes in their first year of operation, it will take us seven years to be able to do something, because we can only do something during the time of renewal.